10 Facts that the Recent Census Data Shows About Hispanics in Texas

2010 Census data puts Texas’ population at 25.1 million people, of which 9.4 million are Hispanics, or 37.6% of the total state population. It is the state with the 2nd largest Hispanic population (behind California) but is equal to California in terms of share of population.

POPULATION GROWTH

• Hispanics accounted for 65% of the population growth in the state in the last decade
• With 9.4 million Hispanics, Texas accounts for 18.7% of the total Hispanic population in the United States
• 48% of all Texans under 18 are Hispanic, many are second generation

LOCATION

• 4 of the top 10 cities with the highest number of Hispanics are in Texas (Houston, San Antonio, El Paso & Dallas), accounting for 3.7 million Hispanics
• 4 of the top 10 cities with the highest percentage of Hispanics as part of their total population are in Texas (Laredo: 95.6%, Brownsville:93.2%, McAllen:84.7% and El Paso:80.7%)
• Hispanics are the majority population in 51 counties in Texas
• 17 counties doubled their population since 2000, most growth in metropolitan areas, specifically Dallas, Houston and Austin.
• Counties with the largest Hispanic populations: 1.7 million in Harris County, 1 million in Bexar County and .9 million in Dallas County

IDENTIFICATION

• The country of origin of most Hispanics in Texas is Mexico, with 7.95 million. The second most sizable population is Salvadorian (.22 million).

ECONOMIC CLOUT

• According to data from Selig Center, Hispanic consumer spending in Texas was $176 billion (20% of the Hispanic national total) or $18,500 per capita

With the data above, the implications of the demographic trends cannot be ignored. The marketing opportunities available to companies in Texas that want to begin exposing Hispanics to their brand here, could have big payoff, with a young population growing into their peak earning and spending years in the near future.