Kia America and INFLUENSER™ Spread Awareness of Teen Driver Safety Week
— Family YouTube creators share helpful tips for driver safety using Kia Vehicles in content series — Aligning with INFLUENSER, a digital media platform, to build the influencer and content creation strategy Leveraging safety tips provided by B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) as part of the ongoing partnership with Kia The Kia Carnival, Sorento, and Telluride were used in the content storytelling
IRVINE, CA. — October 21, 2021 — (LATINX NEWSWIRE) — Kia America and INFLUENSER launched an influencer-fueled awareness campaign this week to support Teen Driver Safety Week, which takes place annually in mid-October. The campaign leverages influencers and content creators with teen children to encourage parents and families to have discussions around driver safety and keep this dialogue open with the teenagers as they take to the road as young drivers.
“Kia is committed to vehicle and road safety, and we are proud to spread the word about B.R.A.K.E.S. through this informative and fun influencer program,” said Russell Wager, vice president, marketing, Kia America. “It’s our hope that more parents and families become aware of Teen Driver Safety Week and start the conversation with their teens and pre-teens early so they’re prepared for when they get behind the wheel.”
Congress designated an annual National Teen Driver Safety Week to help raise awareness of teen driver safety topics and encourage safe driving behavior. According to the Centers for Disease Control (CDC), motor vehicle crashes are the leading cause of death for U.S. teens.
Additionally, the Insurance Institute for Highway Safety (IIHS) reports that teens are three times more likely than all other drivers to be in a fatal crash; that teen drivers (28% females) and (30% males) account for total cost of all motor vehicle injuries; that the risk of motor vehicle accidents is higher among 16-19 year old than among any other age group. In fact, 25% of teen drivers have an accident in their first year on the road and teen boys are twice as likely as girls to die in a car accident.
“We are proud to partner with Kia on the Teen Driver Safety Week campaign to spread awareness among multicultural families about the importance of driving safely,” said Katherine Johnson Gunn, founder, INFLUENSER. “Kia has continually proved their commitment to reducing injuries and saving lives through this program, and our influencers have done an excellent job at promoting and amplifying this important conversation.”
The influencers, which include Reality Changers, the Sanchez Squad, JaVlogs, Laura Fuentes, and the Reyes Family, all received Kia vehicles for a week to organically find ways to build driver safety tips into their conversations with their teens and pre-teens. Through Kia’s relationship with B.R.A.K.E.S., each influencer was equipped with the most practical and helpful tips they can provide to their family to ensure they feel prepared and informed before getting behind the wheel.