Influenser™ Kicks-Off Memorial Day Weekend With Multicultural 'National Road Trip Day' Influencer Program Thanks To Kia America
— Instagram and TikTok creators will share helpful tips and fun destinations for quick weekend road trips using various Kia vehicles —
IRVINE, CA — May 27, 2022 — (NOTICIAS NEWSWIRE) — In collaboration with Kia America, INFLUENSER is launching an influencer campaign celebrating “National Road Trip Day '', which takes place on the Friday before Memorial Day. On May 27th, a total of twelve Black and Hispanic Influencers will take off from various cities throughout the US to encourage their audiences to get out and enjoy the road for a day.
Kia America provides a wide range of cars that meet different needs for different lifestyles and different road-trip needs. From sports sedans to hybrids, electric cars, SUVs, and hatchbacks, Kia has something for everyone and is committed to vehicle and road safety, offering an array of technology and connectivity to keep drivers safe while on the road. Whether visiting a national park, or just an excuse to get out of town and have a change of scenery, the road trip has been loved by all types of Americans throughout history. This is especially true when looking at the Hispanic population, who take almost two more vacations in a year vs. their non-Hispanic counterparts.
All creative activities begin with a movement and movement is at the core of the Kia brand. That’s why INFLUENSER is excited to continue collaborating with Kia and helping move people to enjoy the outdoors this National Road Trip weekend. The INFLUENSER network will enjoy the sporty, driver-oriented details of the K5, the off-road capable and popular Sorento SUV that comes equipped with the perfect features for a road trip, and will enjoy the beautiful style and durability of the most awarded 3-row SUV, the Kia Telluride.
“We’re excited to work with Kia once again and to highlight how multicultural families love celebrating Memorial Day with road trips. This program will showcase our influencers’ unique travel ideas, how they explore their culture and food during Memorial Day weekend while enjoying the safety and security Kia vehicles have to offer,” said Katherine Johnson Gunn, founder, INFLUENSER. “Hispanics are continually shattering stereotypes and are proving that we are not only rich in culture but are also becoming increasingly affluent and have spent $113.9 billion in domestic leisure travel alone in 2019.”
The influencers in this campaign include Rory Lassanske of Mama Contemporanea, Daily Baez of Daily Curlz, Teia Collier of Dallas Single Mom, Nicole Presley of Presley’s Pantry, Emmy Petit, Adriana Lately, Jose Resendez of TheJoseResendez, Ruperto of MexicanRupert, Ruby Chavez of ItsRubyChavez, and Viviana Fabiola of VivianaFabiolav. Follow their live updates via Instagram the weekend of May 27th-30th.