PRODU Opinion 2021 Summary: 12 months of different views on the advertising industry
MIAMI, FL — December 17, 2021 — (NOTICIAS NEWSWIRE) — 2021 has been a year of radical changes, challenges, multiple opportunities, and profound transformations at all levels for the advertising industry. All this movement is reflected in the opinion columns published by PRODU, offering its readers the opportunity to get closer to the leaders of …
MIAMI, FL — December 17, 2021 — (NOTICIAS NEWSWIRE) — 2021 has been a year of radical changes, challenges, multiple opportunities, and profound transformations at all levels for the advertising industry. All this movement is reflected in the opinion columns published by PRODU, offering its readers the opportunity to get closer to the leaders of marketing, advertising, and communications who, during these 12 months, shared their vision and experience on various aspects that affect or will impact the US Hispanic and Latin American markets.
The topics most addressed were those related to technology applied to the industry, which development was boosted by the pandemic. These include the arrival of the cookieless era, metrics, 5G, UX, NFTs, among others. Creativity and how to drive it was also an important issue covered by the columnists. In addition to trends, and issues about human resources and public relations.
The authors of 2021 are: Álvaro Pastor, SunMedia; Pablo Miró, Zubi Advertising; Johanna Chamorro, TOP Line; Rocío Russeau, Overflow; Felipe del Sol, Admetricks; Alberto Pardo, Adsmovil; Daniel Bermúdez, Fantástica; Remi Cackel, Teads; Eric Descombes, FCB México; Ramiro Caffaro, Hogarth Argentina; Chip Schenck, Shutterstock; and Patrick Casal, Xandr LatAm.
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For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
