Small business owners looking to sharpen their digital marketing skills now have a unique opportunity to do so—completely free of charge.
Texas State University’s SCALEUP program has launched LIFT (Learning and Insights for Forward Traction), a six-week online training course designed to help small business leaders harness the power of social media to grow their business. The program is open to beginners and is tailored specifically for those who want to develop foundational skills and create strategies to reach new customers online.
The course includes practical, easy-to-follow instruction on building a social media presence, engaging with target audiences, and using digital tools effectively. Participants will also receive valuable resources to support their journey—including some significant incentives.
Here’s what LIFT participants will receive at no cost:
- Access to a bilingual, AI-powered chatbot coach (available in English and Spanish)
- Curated tools and templates to simplify content creation and campaign planning
- A 1-year LinkedIn Learning subscription (a $239 value)
- A certificate of completion from Texas State’s McCoy College of Business
- A $100 Amazon gift card for completing the program and related surveys
“Social media is a game changer for small businesses, but many entrepreneurs don’t know where to start,” said a SCALEUP program spokesperson. “LIFT gives them the tools, confidence, and support to take the first steps—and see real results.”
The program is open to small business owners and leaders from any industry. Space is limited, and applications are due by August 1.
For more information and to apply, visit: https://txstate.co1.qualtrics.com/jfe/form/SV_9MmBuEcwqUXMtP8
LIFT is part of Texas State University’s broader SCALEUP initiative, which focuses on supporting small and minority-owned businesses with training, resources, and research to foster sustainable growth.
